THE GRIMACE EFFECT
What started as a simple local partnership when Grimace threw out the first pitch at the Mets game, turned into a miracle seven-game winning streak, a collaboration with an iconic NYC building, and over 55,000 earned social mentions.
Grimace became such a phenomenon even the Empire State Building slid into our DMs. So we turned Grimace's birthday into a NYC takeover with a fan meet-up at the Empire State Building, topped off by lighting the iconic tower purple, and immortalizing him in a New Yorker cartoon.
social
We created 30 real-time posts across McDonald’s and Empire State Building’s owned channels, garnering 55,000 earned social mentions.
Grimace Gets His Own Seat at Citi Field
Mets fans adopted Grimace as their good luck charm, so we made it official with a commemorative purple seat in Citi Field, installed the day he threw out the first pitch.
