THE GRIMACE EFFECT
On a blistering June afternoon, Grimace threw out the first pitch at a Mets game. The rest is history.
A miracle seven-game winning streak, a collab with an iconic NYC building, and over 55,00 earned social mentions. All from one pitch.
New York City Takeover
Grimace's birthday became a cultural moment that took over New York City. From lighting the Empire State Building purple and hosting a fan meet-up to commemorating his legendary first pitch with a permanent purple seat at Citi Field, we turned the internet's favorite McDonald's character into a NYC icon.
social
We created 30 real-time posts across McDonald’s and Empire State Building’s owned channels, garnering 55,000 earned social mentions.
