IKEA

When you’re living in the city it can be difficult to feel like you have a place that is entirely yours. IKEA makes it easier.

personalized catalog ACTIVATION

IKEA partnered with Zillow to collect data and create custom catalogs personalized to newly rented apartments. The catalog will be based on the actual apartment’s floor plan, where you will be able to choose from a variety of furniture options.

launch billboard

DIGITAL CATALOg

Homeowners will also be able to access a digital catalog where they can explore more furniture options, patterns, and colors to make sure each piece is the perfect fit before they buy it.

ikea x zillow social ads

IKEA will post ads on Zillow and Instagram to target prospective renters. Each social ad will lead to a landing page where people can learn more about the campaign and the benefits of renting through IKEA x Zillow.

Art Director: Claudia Testa