McDonald’s

McDonald's came to us wanting to do something big for the Chicago Marathon.
Problem was, nobody really craves a Big Mac when they're hitting the wall at mile 20.
So we gave runners the one thing we have that would actually help them finish the race.

Pickle Boost

Pickle juice is a perfect remedy for running cramps that naturally replace electrolytes. And McDonald’s just so happens to have a ton of it.

We dropped a free 2oz bottle of brine from the same McDonald's pickles you already know and love.

THE RUN-THRU

For race week we built a run-thru along one of Chicago's most popular running routes. Pre-race shakeout runners and morning strollers got the first taste and early access.

Runners didn't have to stop, park, or order. They just ran through and grabbed a boost.

Race Day

We dropped a map on social telling fans where our hydration stations would be on race day.

All they had to do was run into a McDonald’s, grab a Pickle Boost, and keep running to the finish line.