Mcdonald’s
For the U.S. launch of the Chicken Big Mac, McDonald’s secretly collaborated with Chain to create a pop-up duping the Golden Arches. Fans got the chance to unknowingly try the real Chicken Big Mac in the ultimate blind taste test.
Mcdonnell’s
THE DUPE
We collaborated with @EatAtChain to open an undercover dupe restaurant called McDonnell’s. Fans thought they were trying “The Chicken Sandwich” – a dupe of the classic Big Mac – when it was actually McDonald’s new Chicken Big Mac.
THE Event
We had 200+ VIP attendees consisting of media and influencers, plus 450+ GA attendees. We sold out in less than 3 hours and had over 100 social engagements in a span of 48 hours.
The REVEAL
The morning of October 3rd 2024, we announced the Chicken Big Mac and revealed McDonald’s was behind the McDonnell’s dupe all along getting coverage across social media and on news outlets like USA TODAY, TODAY, The Daily Meal, Mashed.
