PATAGONIA
Patagonia makes clothes that are durable enough to take you places you’ve never seen before. That’s why they’re hiding things around the world and encouraging you to explore the Seven Unknown Wonders.
People will be able to scan the coordinates on their phone, which will then lead them to the app showcasing the unknown location and geocache.
COORDINATE BILLBOARDS
GEOCACHE
Patagonia will hide a geocache at each location and challenge consumers to get out and explore the unknown.
AIRBNB X PATAGONIA
After finding the geocache, you will be able to unlock sponsored experiences near these unknown locations through Airbnb.
Art Director: Claudia Testa