sephora
Sephora knows that women already spend a lot of time and money on their appearance and want to make that process more rewarding for them.
activation
Sephora is introducing a new business model called Vanity. Individuals can bring in broken makeup for beauticians to reset, recycle old bottles for beauty insider points, and receive recommendations and tips on how to use make up.
launch billboard
bathroom installation
Pop-up Vanity installations in bathrooms at bars, theaters, and airports will direct consumers to the nearest Vanity.
Art Director: Claudia Testa