Snack wrap files

After nine long years, McDonald’s has finally announced the revival of the Snack Wrap, one of its most beloved discontinued menu items. To celebrate the wrap’s return, we made an entire digital archive dedicated to documenting fans’ fervor for the Snack Wrap.

THE Announcement

We announced the return in an iconic two word press release from the official statement from McDonald's president.

THE WEBSITE

A lot has changed since the Snack Wrap left the menu in 2016, and many in Gen Z have never even tried one. That’s why we created SnackWrapFiles.com, a site packed with everything they love: lore, behind-the-scenes content, fandom, and more so they can know everything about the iconic menu item before it hits the menu. Check it out!

THE CONTENT

xxx

THE REACTION

In the first 48 hours, this news generated 4.5K+ earned media stories, making this the brand’s biggest announcement within a program’s first two days since 2021.