Straight talk

Around 70% of kids get their first phone in middle school. So for back-to-school season, we created The First Phone Pact.
It’s a customizable agreement that helps families set boundaries, build trust, and have open conversations about how, when, and why phones are used.

The First Phone Pact

Launch Video

We asked real parents and kids one simple question: How old were you when you got your first phone?

The First Phone Pact is intended for families to work together to choose the boundaries that make sense for them and sign the pact together. This shared commitment helps set healthy habits from the very first phone.

 

WORK PRODUCED AT GOLIN

CD: Whitney riker
ACD:
Shadab wajih
CW: Brian Meyer