Total WIRELESS
Total Wireless sponsored Amanda Serrano in her epic final showdown against Katie Taylor. To build buzz around the summer’s biggest boxing match, we transformed a local NYC boxing gym into an interactive fight-night experience.
Punch your Way in
Fans got the full prize fighter experience the moment they stepped into the ring. From seeing their name light up the big screen, walking out to their own personalized entrance music. and even getting coached up by Amanda Serrano herself.
POSTERS
To build excitement ahead of the event, we created a series of custom posters inspired by classic vintage boxing promos.
THE PRIZE
Winners were selected completely at random. Those who punched their way in earned a once-in-a-lifetime opportunity: VIP seats in a suite at Madison Square Garden to cheer on Amanda Serrano live.
