VERIZON VALUE BRANDS
Concepted and wrote social-first and digital creative, as well as, earned activations to drive engagement and awareness across all of Verizon Valuable Brand’s channels (Tracfone, Straight Talk, and Total by Verizon).
Total by verizon - all in nyc
Idea Write up
mta metrocard
Writeup goes here
STRAIGHT TALK - Value interested people
#bringbackflipphones
In response to Gen Z putting down their smartphones to focus on their mental health, Tracfone decided to shift its focus to a younger audience and lean into the one thing only they know best: flip phones.
Social
media mailer
We sent personalized packages to influencers and encouraged them to re-discover the beauty of flip phones by going out on the weekend without their smart phone. Each box included nostalgic 90s items to help them further disconnect from screen time (a fluffy pen, Lisa Frank notebook, stickers, phone charm bracelet, fanny pack, inflatable chair and informational inserts).
